Scheduling, marketing, documentation and billing are the most important parts of the whole physical therapy business. Nitin Chhoda discusses the flow and importance of this 4-prong approach and how it plays a role in a successful practice.

A medical EMR opens doors for healthcare practice management that are non-existent before.

Many managers find that once they implement and adjust to practice management software, productivity improves, inefficiencies are identified, and the practice becomes more financially stable.

Making sure that the practice functions at it’s best will include integrating the four major systems within the practice: scheduling, documentation, billing, and marketing.

Scheduling and Marketing Integration

Why is it important for healthcare practice management to know how efficient the scheduling system is? When taking the big picture view, which is the responsibility of management, you have to know how things are going on inside the practice to know when to reach out.

Healthcare practice management and marketing is an ongoing job that involves many more subtle things than just advertising, but if you don’t know how well the schedule is being filled, you won’t know if your marketing strategy is doing any good or if it is overwhelming the practice.

The big advantage that an EMR gives to healthcare practice management is reporting capabilities. In terms of scheduling this means that with a few clicks you can find out just how often patients cancel or re-schedule appointments, how often appointments are left open when cancelled, and how many more patients your practice can handle.

Documentation, Scheduling, and Billing Integration

From the documentation standpoint, EMRs present a lot of advantages. No more time will be wasted pulling and re-filing medical records when the healthcare practice management has access from their office or on a tablet computer.

They also have access to their schedule, which means they know exactly what to expect without anyone briefing them on their day or week.

EMRs also leave clinicians to make their notes about each visit in a quick and efficient manner. The previous notes are also viewable in an intuitive format. And most importantly, once the appointment is complete, the billing staff can be alerted automatically to changes to the record and further billing requirements.

Scheduling can be handled in the same way, with the reception or healthcare practice management staff having access to the results of the visit immediately and being able to schedule the next appointment for each patient.

Integration and Reporting

For healthcare practice management, the benefit that has never existed before in a fully integrated EMR, will be reporting capabilities that can transform the practice.

Billing staff can run reports to find out just how often certain insurance companies reject claims.

Healthcare practice management can then determine which insurance companies are worth working with and which should be dropped. Scheduling issues can be identified and rectified, and a marketing plan can be developed for attracting new patients if necessary.

All documentation can be centralized and made conveniently available to the staff members who need the information.

Billers can find the information they need to get claims out the door faster, scheduling can be done to ensure that each patient is back in the healthcare practice management when they need to be, and clinicians can review and edit patient records quickly and simply using an intuitive system.

Although malpractice and negligence are common in a private practice, there are certain measures you can take to prevent them from occurring in your business. Nitin Chhoda discusses several options and how they protect your physical therapy practice.

There has been a lot of discussion and concern over the implementation of electronic medical records in a physical therapy management system with regard to the safety of patient information so as to avoid malpractice and negligence.

Even though we are getting used to using credit cards online and often we transmit very private information through email, when it comes to transmitting a patient’s private information electronically, things still feel a bit more precarious.

But the truth is that there are many ways that you can protect your practice from malpractice and negligence, and your patients from unintentional and potentially damaging information leaks.

Online Information Protection

Now more than ever, protection of online information is a huge priority for all kinds of businesses. As a result, there is a huge market of software developers dedicated to creating security solutions for all kinds of software systems.

That includes EMRs and other medical software. Today, you can purchase an EMR solution that protects the information of patients with the top levels of security.

The important thing will be to make sure you get a high quality EMR and that you transfer your medical records in a secure way, preventing you from possible malpractice and negligence.

Negligence is Negligence

The legal definition of negligence sounds more complicated than it needs to. Broken down to simpler terms, a practice can be accused of negligence if they made a mistake, knowingly or unknowingly, and patient information was compromised as a result.

So how can you avoid negligence with committing malpractice? On the one hand, there may be some unavoidable mistakes that have to be accepted as the fault of the practice. On the other hand, there are some fairly clear lines in the sand when it comes to not protecting your patient files from exposure.

Malpractice or negligence concern, there are very specific rules today about how EMRs can be designed, maintained, and operated so that they will protect patient data.

How to Avoid Malpractice and Negligence?

The first way to avoid malpractice and negligence is to ensure that you purchase a high quality EMR that has security built in that stands up to legal standards.

The next important thing to remember is that incorrect medical records of any kind can have disastrous consequences. Malpractice and negligence is an example.

Whether your records are on paper or in the computer, if a note about patient allergies is not included or highlighted in some way, that patient is at risk of being treated incorrectly.

The potential for an allergic reaction to medication is high and the outcome can be severe. This may lead to malpractice.

Transitioning your records from paper to electronic files is going to be very important, and ensuring that no mistakes are made and nothing important is overlooked is a very big job.

But the cost of overlooking details in a paper medical records are much higher than the cost of taking the time to transition the files completely and correctly.

Stay Vigilant

The best anyone can do is to stay away of the risks of malpractice and negligence and to avoid rushing through the process of adopting an EMR. When you know the risks, you know what to do to avoid making mistakes.

Nitin Chhoda differentiates between malpractice and negligence. They may seem connected to each other but they can be experienced by the practice individually, and it is important to avoid these two lawsuits from occurring.

Already, there have been significant malpractice and negligence legal cases demonstrating the necessity for a cautious and thorough transition process from paper to electronic medical records.

Physical therapy healthcare practice management is no exception.

In the year 2000 in South Carolina, Smith v. United States established that the type of liability a hospital or medical practice can be held accountable for when transitioning to medical records only includes negligence and not malpractice.

However, the point is well taken; your transition to a medical EMR should be done with the utmost care and attention to detail.

Smith v. United States

The legally significant decision in the case of Smith v. United States determined that hospitals can be held liable for malpractice and negligence in the case of mismanaged electronic medical records.

That means that when you transition from paper to electronic records, it is the responsibility of the hospital or practice to ensure the patient information is handled carefully and responsibly.

However, it is unlikely that the mishandling of patient information will be deemed medical malpractice. Malpractice refers to the incorrect treatment of patients by a medical practitioner.

This can be improper, negligent, or illegal professional activity, but it applies to the clinician rather than the hospital or practice, unless the practice is aware of the malpractice and does nothing to stop the clinician.

Responsibility for Patient Information

Electronically stored information is already fairly standard in most medical practices. Even without an EMR, it is likely that you keep all client details on a computer and even use the system for scheduling and other routine tasks.

However, it is also likely that the program and system that the information is stored on is not accessible from the Internet. The difference with most modern and effective EMR systems is that you will be able to access sensitive patient information from anywhere, as long as you have a mobile device and an Internet connection.

It is the responsibility of the practice to protect delicate and personal patient information. If that information is stolen or accessible by individuals who are not authorized to view patient information, the practice must demonstrate that all reasonable precautions were taken to avoid the problem or they will be liable for negligence.

Malpractice and Negligence

If a clinician willfully misuses the EMR, it may be considered malpractice and negligence and if practice management are aware of the misuse, the practice may also be liable for malpractice.

However, the primary concern for clinicians as well as practice management is the potential for malpractice and negligence within the new system and during the process of transitioning from paper to electronic medical records.

Documentation

Not only are the clinicians and practice liable for negligence if there is a leak of information, but they are also responsible for providing the necessary documentation to determine guilt or innocence.

If the practice believes that necessary malpractice and negligence precautions were taken, they must also demonstrate that those precautions were taken. It is on the charged party to prove there is no cause for a legal suit.

Searching for the best insurance companies maybe hard to find, but it doesn’t mean that they do not exist. NItin Chhoda exposes simple techniques on how to identify and contract with the best payers so that your practice will have continuous income.

A huge decision that will need to be made by the private practice managers and owners, that will affect physical therapy marketing, is determining which insurance companies to work with.

The process of establishing relationships with insurance companies can be exhausting and time consuming.

The last thing that a business and physical therapy marketing manager wants to do is find out that the insurance companies they work with are bad payers. So how can you find the best payers?

Communication is Everything

When you start to look into insurance companies for your physical therapy marketing plan to work with, the first thing you will do is get in touch and find out how to negotiate a payment schedule and the rest of the details you’ll both need for the relationship to work.

Some insurance companies will essentially send your business through a completely automated physical therapy marketing system, lining you up with alongside everyone else who comes to them. You could never even have a conversation with a human before entering into a contract.

This kind of induction process is a red flag. If they don’t want to talk to you now, they are not going to want to talk to you when you are having trouble with a rejected or denied claim.

Build a Good Relationship

As a practice owner, you need to work your physical therapy marketing plan with companies that want to build a relationship with you. You want to have a conversation about their pricing allowances and you want them to hear your rates before agreeing to pay your claims.

It’s likely that you’ll run into a lot of insurance payers who are expecting and hoping to reject or deny as many claims as they can. If they are not even willing to communicate with your physical therapy services about how the process will work, you can bet that they will never pay a claim without a battle.

One of the ways that these companies make money is by wearing down the people who try to collect from them with a lack of communication and rejection after rejection.

Keep Tabs and Don’t be Shy

You may be able to avoid some of the worst offenders, but it’s likely that even some of the friendlier companies will treat you the same way as the bad ones. The best way to improve in your physical therapy marketing is to keep track of what has been happening.

Make sure that your physical therapy marketing strategies and medical billers know how to track the claims with each company and notify you if a particular company is bad at paying their bills. A particularly high rate of rejections and denials from one company out of a few may signal that it’s time to drop that company.

Do Not Be Afraid to Take Risks

You don’t even have to do it all at once. Many practices are hesitant because they don’t want to drop patients just because their insurance company has some bad paying practices.

That’s probably a good physical therapy marketing  idea. But as you go, don’t be afraid to stop taking new patients with that insurance policy. If the insurance company doesn’t pay, you shouldn’t take the risk.

It is very important to establish your own income goals, that way you will know if your business is thriving or not. Nitin Chhoda stresses the value of creating income goals and how it affects your physical therapy marketing plan.

Planning a physical therapy marketing strategy, as well as running and maintaining a private practice is most of the time a full time job.

Most private practice owners act as either a principal therapist or the primary manager.

With a host of responsibilities, from patient care and support to employee fulfillment and retention and physical therapy marketing, it can be challenging to find a balance. And the place where balance is often ignored is in regards to your income.

Know Your Income Goals

Most private practice owners do not bring in the income they had hoped they would, because any time there is a shortfall anywhere else within the practice, the owner is the first one to pick up the slack.

This is true of most small business owners. Because the business, and physical therapy marketing, is yours and your responsibility, you might be willing to make a lot of sacrifices, especially during those first few years that are so critical to the long-term success of the business.

Hopefully, you’ve already come up with a business plan, physical therapy marketing included, and you are at least on your way to becoming a money making physical therapy practice.

But if you are struggling, or if you’re still deciding how you’ll manage all your expenses, thinking about physical therapy marketing, physical therapy software, and retaining skilled staff members will be critical to increasing revenue. And with increased revenue, you can look forward to finally reaching your income goals.

How to Set an Income Goal

In any small business, it’s easy to leave yourself out of the income stream. Some people think that the opposite is true, that physical therapy marketing and small business owners give themselves the lion’s share of income, just because they can.

But it turns out that in many private physical therapy practices, the owner is not the one making the most money, especially at first. The owner is also the one who is shouldering the debt of the business, so even if they do pay themselves well, that income comes at a cost.

So how can you decide what a fair and reasonable income goal is for you as a private practice owner?

As with any financial planning, start with your expenses like physical therapy marketing plan.

Create a Great Plan

Some people prefer to start with their previous income level and have a goal of giving themselves a certain raise each year. But truly the most important financial planning advice is that your income level doesn’t matter unless you are comparing it to your expenses.

If you can figure out exactly how much it costs to live your life the way you want to live it, you have an easy income goal to reach for.

How much money do you want to be putting away for retirement, for your business or physical therapy marketing, and when will that retirement be? In some ways, these questions are very hard to answer on your own.

Financial planners have their profession for a reason. Setting particular financial goals including your physical therapy marketing and business can be complex, especially if you really take into account all of your expenses as well as all of your desires.

But this process really is just a math problem, and all math problems have a correct answer. It’s up to you to find that answer.

The best way to increase efficiency and productivity within your current physical therapy management and practice is to use the latest software called EMR.

Nitin Chhoda shows how the right EMR can improve staff’s professionalism and systematize billing, as well as have a positive impact on staff to patient relationships.

Physical therapy management and handling patients come in two forms. The first revolves around the interpersonal relationship you have with patients.

This form of physical therapy management is critical to managing the expectations of patients as well as getting the best results from treatment plans.

The second form of patient management is the paperwork side of things. With an EMR for physical therapy management and services, you can improve efficiency in the way you record patient visits, referrals, insurance information, and billing.

Gaining Trust and Demonstrating Professionalism

One way that physical therapy management software can help with patient management is by giving your office a feel of professionalism and modern documentation techniques.

For example, every new patient that enters your office should feel that things are well organized. Trust is an important part of the clinician to patient relationship, and one way patients will come to trust you is through the tidiness and efficiency of the way your practice works.

This kind of judgment starts right away, and will continue into every facet of their experience with your staff and practice. Physical therapy management and documentation software can standardize the paperwork that patients deal with. EMR systems are designed to make communication straightforward for everyone within the practice and with patients.

Billing Expectations

Another way that EMR for physical therapy management and services will improve patient management is through your billing system. EMRs should include an excellent billing system that allows you to bill regularly and quickly. Physical therapy EMRs will include the necessary filing options for health insurance reimbursements, as well.

Patient management often strays into the physical therapy management or meeting patients’ expectations, and the best way to manage expectations is to communicate clearly and preemptively.

In other words, if your patient believes that their insurance policy will cover all expenses, but the policy only covers 80%, you can avoid an uncomfortable situation by communicating those details before you send any bills.

Physical therapy management and billing can be extremely complex from the perspective of the patient. If you can communicate with them about billing and if your EMR has automated calculators for insurance and patient responsibilities, you’ll be able to maintain a good relationship with your patients.

Planning Together

Patient and physical therapy management services can ensure that your patients stay with your practice and that they are an active participant in their own recovery or health plan.

Many patients will arrive with a sense of dread or apprehension about their physical therapy sessions.

The best way to ensure that they are ready to do the work is to plan together with them so they know what to expect.

Once a plan is set, an EMR system will help you to maintain consistency within that plan. Electronic medical records are quick and easy to access, and updates are quick and easy to make.

Every visit with a patient can be productive if both you and the patient feel confident about knowing what happened last time and what to expect for the current appointment. Physical therapy management and EMRs provide consistency and efficiency for patient management.