Physical Therapy Marketing: Establishing Your Own Income Goals as a Private Practice Owner

Physical Therapy Marketing: Establishing Your Own Income Goals as a Private Practice Owner

It is very important to establish your own income goals, that way you will know if your business is thriving or not. Nitin Chhoda stresses the value of creating income goals and how it affects your physical therapy marketing plan.

physical therapy marketing goalsPlanning a physical therapy marketing strategy, as well as running and maintaining a private practice is most of the time a full time job.

Most private practice owners act as either a principal therapist or the primary manager.

With a host of responsibilities, from patient care and support to employee fulfillment and retention and physical therapy marketing, it can be challenging to find a balance. And the place where balance is often ignored is in regards to your income.

Know Your Income Goals

Most private practice owners do not bring in the income they had hoped they would, because any time there is a shortfall anywhere else within the practice, the owner is the first one to pick up the slack.

This is true of most small business owners. Because the business, and physical therapy marketing, is yours and your responsibility, you might be willing to make a lot of sacrifices, especially during those first few years that are so critical to the long-term success of the business.

Hopefully, you’ve already come up with a business plan, physical therapy marketing included, and you are at least on your way to becoming a money making physical therapy practice.

But if you are struggling, or if you’re still deciding how you’ll manage all your expenses, thinking about physical therapy marketing, physical therapy software, and retaining skilled staff members will be critical to increasing revenue. And with increased revenue, you can look forward to finally reaching your income goals.

How to Set an Income Goal

In any small business, it’s easy to leave yourself out of the income stream. Some people think that the opposite is true, that physical therapy marketing and small business owners give themselves the lion’s share of income, just because they can.

But it turns out that in many private physical therapy practices, the owner is not the one making the most money, especially at first. The owner is also the one who is shouldering the debt of the business, so even if they do pay themselves well, that income comes at a cost.

physical therapy marketing establishSo how can you decide what a fair and reasonable income goal is for you as a private practice owner?

As with any financial planning, start with your expenses like physical therapy marketing plan.

Create a Great Plan

Some people prefer to start with their previous income level and have a goal of giving themselves a certain raise each year. But truly the most important financial planning advice is that your income level doesn’t matter unless you are comparing it to your expenses.

If you can figure out exactly how much it costs to live your life the way you want to live it, you have an easy income goal to reach for.

How much money do you want to be putting away for retirement, for your business or physical therapy marketing, and when will that retirement be? In some ways, these questions are very hard to answer on your own.

Financial planners have their profession for a reason. Setting particular financial goals including your physical therapy marketing and business can be complex, especially if you really take into account all of your expenses as well as all of your desires.

But this process really is just a math problem, and all math problems have a correct answer. It’s up to you to find that answer.

Physical Therapy Management Improved Because of EMR

Physical Therapy Management Improved Because of EMR

The best way to increase efficiency and productivity within your current physical therapy management and practice is to use the latest software called EMR.

Nitin Chhoda shows how the right EMR can improve staff’s professionalism and systematize billing, as well as have a positive impact on staff to patient relationships.

physical therapy managementPhysical therapy management and handling patients come in two forms. The first revolves around the interpersonal relationship you have with patients.

This form of physical therapy management is critical to managing the expectations of patients as well as getting the best results from treatment plans.

The second form of patient management is the paperwork side of things. With an EMR for physical therapy management and services, you can improve efficiency in the way you record patient visits, referrals, insurance information, and billing.

Gaining Trust and Demonstrating Professionalism

One way that physical therapy management software can help with patient management is by giving your office a feel of professionalism and modern documentation techniques.

For example, every new patient that enters your office should feel that things are well organized. Trust is an important part of the clinician to patient relationship, and one way patients will come to trust you is through the tidiness and efficiency of the way your practice works.

This kind of judgment starts right away, and will continue into every facet of their experience with your staff and practice. Physical therapy management and documentation software can standardize the paperwork that patients deal with. EMR systems are designed to make communication straightforward for everyone within the practice and with patients.

Billing Expectations

Another way that EMR for physical therapy management and services will improve patient management is through your billing system. EMRs should include an excellent billing system that allows you to bill regularly and quickly. Physical therapy EMRs will include the necessary filing options for health insurance reimbursements, as well.

Patient management often strays into the physical therapy management or meeting patients’ expectations, and the best way to manage expectations is to communicate clearly and preemptively.

In other words, if your patient believes that their insurance policy will cover all expenses, but the policy only covers 80%, you can avoid an uncomfortable situation by communicating those details before you send any bills.

Physical therapy management and billing can be extremely complex from the perspective of the patient. If you can communicate with them about billing and if your EMR has automated calculators for insurance and patient responsibilities, you’ll be able to maintain a good relationship with your patients.

Planning Together

Patient and physical therapy management services can ensure that your patients stay with your practice and that they are an active participant in their own recovery or health plan.physical therapy management improved

Many patients will arrive with a sense of dread or apprehension about their physical therapy sessions.

The best way to ensure that they are ready to do the work is to plan together with them so they know what to expect.

Once a plan is set, an EMR system will help you to maintain consistency within that plan. Electronic medical records are quick and easy to access, and updates are quick and easy to make.

Every visit with a patient can be productive if both you and the patient feel confident about knowing what happened last time and what to expect for the current appointment. Physical therapy management and EMRs provide consistency and efficiency for patient management.