Should Your EMR Do Marketing?

Should Your EMR Do Marketing?

Should an EMR do marketing – the simple answer to that question is yes if it’s the In Touch EMR™. Marketing is an essential part of running a business and a clinician’s office software should have the functionality to do that without taking time from the practice’s normal processes.


The Information Is There

Clinicians are already using their EMR to document patient visits and it has all the information needed to perform marketing tasks.

It has a patient’s phone number and address, and it should also contain their email address and cell phone number.

That data allows practitioners to contact patients in multiple ways phone for appointment reminders and account balances, and it also offers marketing opportunities.

It’s just as easy to use that information to stay in touch with patients to inform them of special offers, to ask for referrals or send a simple holiday greeting.

It’s critical that clinicians keep their name in front of clients for when they require services and the In Touch EMR™ provides the tools to do that.

Ways To Stay In Touch

In Touch EMR™ allows clinicians to contact patients via phone, email, regular mail and text message.

It’s fully integrated with billing software and allows practitioners to communicate with patients automatically, freeing staff to do other tasks.

It also allows therapists to communicate with patients through newsletters and has built-in greeting card software.

Patients expect to be contacted about account balances and receive appointment reminders.

EMRIt’s a pleasant surprise when they receive a card or text message on their anniversary date with the practice, to check on their health, or receive a greeting on their birthday.

Clients can opt out at any time from receiving any of those communication methods.

An EMR that doesn’t market isn’t serving its full potential.

In Touch EMR™ is the only one that offers marketing capabilities and it performs those tasks automatically with information that’s already available.

The built-in automatic capabilities of In Touch EMR™ allow clinicians and staff to spend more time on the business of treating patients. Greater office efficiency is achieved and therapists can rest easy knowing that their EMR is working in the background to market their practice.

Physical Therapy Marketing: Identifying and Contracting With the Best Payers

Physical Therapy Marketing: Identifying and Contracting With the Best Payers

Searching for the best insurance companies maybe hard to find, but it doesn’t mean that they do not exist. NItin Chhoda exposes simple techniques on how to identify and contract with the best payers so that your practice will have continuous income.

physical therapy marketing identificationA huge decision that will need to be made by the private practice managers and owners, that will affect physical therapy marketingis determining which insurance companies to work with.

The process of establishing relationships with insurance companies can be exhausting and time consuming.

The last thing that a business and physical therapy marketing manager wants to do is find out that the insurance companies they work with are bad payers. So how can you find the best payers?

Communication is Everything

When you start to look into insurance companies for your physical therapy marketing plan to work with, the first thing you will do is get in touch and find out how to negotiate a payment schedule and the rest of the details you’ll both need for the relationship to work.

Some insurance companies will essentially send your business through a completely automated physical therapy marketing system, lining you up with alongside everyone else who comes to them. You could never even have a conversation with a human before entering into a contract.

This kind of induction process is a red flag. If they don’t want to talk to you now, they are not going to want to talk to you when you are having trouble with a rejected or denied claim.

Build a Good Relationship

As a practice owner, you need to work your physical therapy marketing plan with companies that want to build a relationship with you. You want to have a conversation about their pricing allowances and you want them to hear your rates before agreeing to pay your claims.

It’s likely that you’ll run into a lot of insurance payers who are expecting and hoping to reject or deny as many claims as they can. If they are not even willing to communicate with your physical therapy services about how the process will work, you can bet that they will never pay a claim without a battle.

One of the ways that these companies make money is by wearing down the people who try to collect from them with a lack of communication and rejection after rejection.

Keep Tabs and Don’t be Shy

You may be able to avoid some of the worst offenders, but it’s likely that even some of the friendlier companies will treat you the same way as the bad ones. The best way to improve in your physical therapy marketing is to keep track of what has been happening.

Make sure that your physical therapy marketing strategies and medical billers know how to track the claims with each company and notify you if a particular company is bad at paying their bills. A particularly high rate of rejections and denials from one company out of a few may signal that it’s time to drop that company.

physical therapy marketing best payersDo Not Be Afraid to Take Risks

You don’t even have to do it all at once. Many practices are hesitant because they don’t want to drop patients just because their insurance company has some bad paying practices.

That’s probably a good physical therapy marketing  idea. But as you go, don’t be afraid to stop taking new patients with that insurance policy. If the insurance company doesn’t pay, you shouldn’t take the risk.

Physical Therapy Marketing: Establishing Your Own Income Goals as a Private Practice Owner

Physical Therapy Marketing: Establishing Your Own Income Goals as a Private Practice Owner

It is very important to establish your own income goals, that way you will know if your business is thriving or not. Nitin Chhoda stresses the value of creating income goals and how it affects your physical therapy marketing plan.

physical therapy marketing goalsPlanning a physical therapy marketing strategy, as well as running and maintaining a private practice is most of the time a full time job.

Most private practice owners act as either a principal therapist or the primary manager.

With a host of responsibilities, from patient care and support to employee fulfillment and retention and physical therapy marketing, it can be challenging to find a balance. And the place where balance is often ignored is in regards to your income.

Know Your Income Goals

Most private practice owners do not bring in the income they had hoped they would, because any time there is a shortfall anywhere else within the practice, the owner is the first one to pick up the slack.

This is true of most small business owners. Because the business, and physical therapy marketing, is yours and your responsibility, you might be willing to make a lot of sacrifices, especially during those first few years that are so critical to the long-term success of the business.

Hopefully, you’ve already come up with a business plan, physical therapy marketing included, and you are at least on your way to becoming a money making physical therapy practice.

But if you are struggling, or if you’re still deciding how you’ll manage all your expenses, thinking about physical therapy marketing, physical therapy software, and retaining skilled staff members will be critical to increasing revenue. And with increased revenue, you can look forward to finally reaching your income goals.

How to Set an Income Goal

In any small business, it’s easy to leave yourself out of the income stream. Some people think that the opposite is true, that physical therapy marketing and small business owners give themselves the lion’s share of income, just because they can.

But it turns out that in many private physical therapy practices, the owner is not the one making the most money, especially at first. The owner is also the one who is shouldering the debt of the business, so even if they do pay themselves well, that income comes at a cost.

physical therapy marketing establishSo how can you decide what a fair and reasonable income goal is for you as a private practice owner?

As with any financial planning, start with your expenses like physical therapy marketing plan.

Create a Great Plan

Some people prefer to start with their previous income level and have a goal of giving themselves a certain raise each year. But truly the most important financial planning advice is that your income level doesn’t matter unless you are comparing it to your expenses.

If you can figure out exactly how much it costs to live your life the way you want to live it, you have an easy income goal to reach for.

How much money do you want to be putting away for retirement, for your business or physical therapy marketing, and when will that retirement be? In some ways, these questions are very hard to answer on your own.

Financial planners have their profession for a reason. Setting particular financial goals including your physical therapy marketing and business can be complex, especially if you really take into account all of your expenses as well as all of your desires.

But this process really is just a math problem, and all math problems have a correct answer. It’s up to you to find that answer.