One of the most important things a clinician can do is to keep his/her name in front of patients. That can be done with automated patient follow up. When patients provide their information, the practice should obtain the client’s mail, email, home phone and cellphone number, along with their permission to communicate with them in those ways.
An automated system should be able to contact patients by all four of those mechanisms. The In Touch EMR™ has the ability to accommodate those who utilize mobile devices and older patients who may not be comfortable with modern technology. Patient follow up encompasses more than appointment reminders.
In Touch EMR™ has the ability to generate personalized greeting cards with a variety of user defined messages. The feature is an effective means of connecting with new and established patients. Cards are computer generated, but have the look and feel of a personal note.
Cards are effective in welcoming new patients after their first visit or thank established patients for their continuing patronage. Cards can be sent on client birthday or on their anniversary with the practice. Cards tend to make a more lasting impression and are perceived as requiring more effort on the part of the practitioner.
An email message can be generated for the same purposes as a card and many individuals prefer being contacted by email rather than other means of communication. Messages can be used to notify clients about special deals, coupons and referral programs. When applicable and appropriate, congratulatory messages can be sent for an upcoming marriage, birth of a baby or workplace promotion.
Every practice should produce a newsletter and email is a convenient means of delivering it. In Touch EMR™ has the ability to generate newsletters with new, educational and engaging content that requires little effort on the part of the clinician.
In Touch EMR™ can send personalized voice messages to a variety of mobile devices. Studies have shown that individuals typically respond to a text or voice mail within five minutes of its receipt, making it ideal for patient communication. Clinicians can connect with a variety of messages, from appointment reminders to extending holiday greetings.
There are still some individuals who resist the use of smartphones and computers. These are typically older patients. They may not have a computer or mobile device, but they will most likely have an answering machine. In Touch EMR™ can generate any type of message desired to keep in touch with patients that may be resistant to newer types of technology.
Automated patient follow up is an essential part of operating a successful clinic. Automation simplifies the process for staff, while building goodwill with patients who are then more likely to refer the practice to others. It’s customer service at its best, facilitated through the automatic abilities of the In Touch EMR™.