Nitin Chhoda explains how using the latest mobile technology can have a great impact on your patients. Stating that this technology can also create positive feedback for your practice.
The future is now, and that can’t be emphasized enough in the world of physical therapy documentation and technological upgrades.
We are looking at a whole array of possibilities for the next few years, but one thing that is certain is that medical practices of all kinds will be switching to EMRs over the next decade.
Attracting new patients is going to get harder and harder if your practice doesn’t adjust and adapt to the technological breakthroughs in physical therapy documentation and management.
Within the next five years, we are going to see a dramatic shift in what the typical patient values with regard to the type of physical therapy documentation and practice choice. We are already a society obsessed with convenience and speed, but even the definition of convenience is changing for Americans.
What Do Patients Prefer?
Patients may prefer the option of entering their medical history online at home, even before they come to the office. They may expect to pay their share up front, so the financial side of their health care is not an uncertain, stressful weight on their minds.
Patients are more and more computer literate, preferring the simplicity of selecting a choice from a drop-down menu than writing in each element of their medical history. And more than ever, patients are expecting a certain level of technological advancement from their health care and physical therapy documentation providers.
Marketing and Technology
To appeal to the high value placed on technology, many physical therapy documentation and practices are implementing fully-integrated and automated physical therapy documentation systems, right from the start.
A modern and high-tech practice will have self-intake on tablet computers as well as the paper option just in case someone is not inclined to try the new system.
One of the most important marketing strategies of this day and age is peer-to-peer marketing.
In other words, the word-of-mouth referrals that used to provide a few extra patients here and there has changed into a critical strategic marketing hub.
The Importance of Physical Therapy Documentation
The reputation of a physical therapy documentation practice has always been important, but today your reputation can change in an instant with Internet peer-review sites and social networking.
The same patients who are reviewing or talking about your practice with hundreds of people at a time are the ones who will be impressed and relieved to find that your practice has the best in technology.
This kind of physical therapy documentation and marketing edge can make or break a practice, especially in a market that is getting more and more competitive.
Getting in on the Ground Floor
No matter how hard it may seem to change the way your practice does business, it will be infinitely harder to compete with practices that successfully make the switch. Electronic medical records are just the beginning.
Not only will your physical therapy documentation practice need the technology, but your practice should also be maximizing efficiency in the same way as the rest of the market. Rather than accepting that you will have the last of the previous generation of patients, start looking forward and hope to attract the next generation.
